PRODUCTION ECONOMICS AND MARKETING OF POTATO IN OKHALDHUNGA, NEPAL

Potato is a major staple food crops in the hilly region of Nepal. To assess production economics and marketing potato, study was conducted at Siddicharan municipality Molung rural Okhaldhunga, Nepal 2019. Altogether 60 samples, 30 from each location were selected randomly Economic analysis performed through cost benefit Cobb Douglas Production function. Amongst different variety used by farmers, Kufri Jyoti most preferred variety. The main constraints potato shortage irrigational structure followed low information on use chemical fertilizer, lack labour time harvesting, insufficient quantity manure, prevalence middle man, high transportation unavailability improved seed. mean difference between farm gate price market 7.33 5.96 respectively which statistically significant p value less than 0.1. overall average ratio found to be 1.23 had BC 1.55 0.99 0.01 indicated that farming not profitable. Overall seed cost, FYM bullocks should increased 900%, 186.95%, 101.88% 626.31% machinery decreased 99.98%, 73.11% 99.57% respectively. Return scale 0.227 implies it increasing decreasing rate return. This will enable institutions orient their efforts towards efficient Marketing Okhaldhunga.